Briefing 1: A Digital Journey

From the mega entrance displays to the digital wayfinding, ticketing and dynamic advertising boards. The O2 is a veritable goldmine for digital display applications and the ultimate case study for understanding how customers engage with different display technologies in the vast and varied public spaces of a major entertainment venue.

Speakers:

Simon Jackson -Vice President, Northern Europe, NEC Display Systems
Lesley Saville - Executive Director AEG Global Partnerships
Lisa McHugh - Director of Customer Communications, BSkyB
Simon Rees - Managing Direct of DCM

Briefing 2 : Digital Engagement; The Techniques

A practical look at how specific digital signage creative techniques are actually delivered and utilised to add value to base signage applications.

Speakers:

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